eCommerce continues to grow at a gigantic pace. In 2017 alone, the industry grew by 17% and this growth trend is expected to continue as more and more customers migrate to purchasing things online. Be it groceries, a present for a loved one, or day to day essentials, a growing crowd prefers doing their shopping online while saving themselves the hassle and cost of transport to physical stores. In this article I am going to introduce the top eCommerce web design trends.
As the market for retailers and businesses continues to expand and competitiveness increases, web design has quickly become a key tool for driving conversions of clicks into purchases. E-Commerce companies continuously invest in web design to keep up with the heightened demands of an online customer base. If you are web developer then these are best eCommerce web design trends tips for you.
This article will explore three key topics in web design: Aesthetics, Optimization and User Experience, unveiling some of the latest trends in these areas, allowing you to get a better understanding of the changes, what drives them, and how you can adopt them. Most of the peoples are working on that but sometimes they missed somethings. Here I mentioned best solution of eCommerce web design trends.
E-Commerce Web Design Trends List
As online retail companies face increasing levels of competition, they are investing in ways to distinguish their brand and their products or services from those of their competitors. This, in many cases, has taken the form of implementing new looks and layouts for their sites.
Design Advisor recommends the use of designs that make your site look “like it works”, avoiding clutter and permitting users to reach information fast and easy. Brands such as Dropbox are making use of illustration to emphasize creative potential and fresher looks.
Other eCommerce sites are making bold statements using brutalist designs. Brutalist designs are very simple to engage with due to their complete lack of fluff, a great example of both brutalism and unique use of illustration can be seen on high fashion giant Gucci’s site.
Design is becoming bolder overall and unique creative expression is encouraged and well received by users. However, the focus remains on smart design, which enables visitors to find information as fast as possible and minimizing the effort needed to access a specific part of the website.
This is key, as reports argue that almost 40% of users leave a site if they find it unattractive, and the figures are even higher when it comes to visitors abandoning a page after not being able to find what it is they’re looking for in a short enough amount of time.
As hinted in the previous section, design is not everything when it comes to eCommerce success. 2018 has brought about a focus on optimization, which takes many forms.
In terms of site performance, a growing number of sites (both large and small) are establishing regular testing protocols seeking periodic reassurance that their sites are working at optimal levels. According to some figures, regular optimization can result in a jump in visits of more than 110%, and a similar growth in on-site clicks.
Other sites are aiming to tweak important factors such as speed. Small sites tend to overlook these details, often to their detriment. The truth is that speed matters – a lot. A one second delay in your website’s loading time can result in up to 7% loss in conversion, and user surveys report that almost half of users expect websites to load in less than two seconds. These user expectations are putting pressure on eCommerce sites to fix loading issues in order to prevent the loss of potential customers due as a result of such a relatively easily fixable issue such as speed.
For instance, web designers have come to understand that their designs need to allow for a sort of physical engagement. Many sites aim to engage the user to scroll, instead of using boxy navigation layouts. We have also seen the demise of features such as auto-play videos and websites with background music, as these have largely been labeled as annoying and obtrusive to visitors.
Many of the changes in web design trends have come about due to the continuing migration from computer to mobile user experiences. eCommerce companies have taken notice, aiming to adapt their content to be mobile responsive by optimizing images, texts and other content for mobile viewing.
This has increased conversion numbers for many eCommerce sites. For instance, by ensuring mobile responsiveness for online purchases, HMT increased page visits by 21%, there was a jump of 60% in time spent on their site, and a whopping 159% increase in monthly revenue.
What these trends mean
The focus on aesthetic improvement, optimization and user experience has been growing over the years, and the trends mentioned in this text are examples of the practical implementation of general truths we are coming to learn about web design.
Users wants thing fast, and they want to be able to intuitively navigate from wherever they are, no matter what device or place. eCommerce companies are realizing that apart from good products, they need to offer users experiences which stand out from the rest while still remaining efficient. Bolder design templates, the use of illustration and perhaps even a focus on simplicity, are all ways in which the industry is adapting to shifting demands and increasing competition.
So, the next time you sit down to think about the design of your eCommerce site, think of the user and their needs. Keep it simple but fast and effective, don’t forget to provide all the information and above all, make sure everything on your website works.